By role

AI workflows for marketing teams

Marketers were early to use AI for writing. The next step is helpers that also pull numbers, update lists and follow up after events — which means connecting to the same systems sales and IT care about.

Common workflows

Event follow-up emails

After an event, matches the attendee list to the CRM and drafts a personal follow-up for each contact's owner.

TriggerThe day after an event
ReadsAttendees and who owns each contact
Your logicMatch people to conversations
PreparesA personal follow-up per owner
A personEach salesperson sends their own

Cresec handles the plumbingSign-in as each personTheir own accessDrafts firstA record of every action

Apps it uses: Event or form tool, CRM, Email

Why it's hard to share today: Follow-ups should come from the right salesperson, not a shared marketing inbox.

Weekly campaign report

Collects results from ads and email campaigns into a short written summary.

Apps it uses: Ad platforms, Email marketing tool, Spreadsheets

Why it's hard to share today: Read-only access is enough — and should be all the tool gets.

Content brief drafts

Turns a topic and a few links into a structured brief for a writer.

Apps it uses: Documents

Why it's hard to share today: Low risk on its own, but it is often the first tool a team wants to share.

You bring the logic. Cresec does the rest.

Your name on it. You're recorded as the builder of every version, and you can see how far it spreads.
Everyone is themselves. People sign in with their company account and connect their own apps once.
No passwords in the tool. Nothing to leak, nothing to change when someone leaves.
Drafts first. New users can read and prepare drafts; sending is allowed per person, per tool.
A record of every action. Who did what, with which version of the tool, checkable by you at any time.

Common questions

Can a tool have read-only access?

Yes. Tools that only need to read are given read-only access and cannot change anything.

Can a marketing tool send campaigns by itself?

No, not by default. It prepares drafts; sending is allowed per person and per tool.

Can I share a tool with sales, not just marketing?

Yes. Anyone at your company can be allowed to use it, each with their own accounts.